Food network macaroni and cheese ice cream mac#
“This unhinged mash-up is actually delicious,” reports Amy McCarthy at Eater, describing the flavor as “buttery,” “only slightly cheesy,” and “lightly funky,” making it “more complex than the classic blue-box dinner.” It will be confusing, but you’ll like it, she says, noting that really, it’s not so surprising, given that ice cream and mac already use similar ingredients (milk, cream, sometimes sugar). While we cannot personally attest to its merits, on account of how nobody offered to send us any, by all accounts: Yes, this ice cream tastes good. I do love iconic comfort foods! So is this combination gross or good? “That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with.” The other reason for this product’s existence is obvious: “We know that there is nothing more refreshing on a hot summer day than ice cream,” explains the senior associate brand manager for Kraft Macaroni and Cheese. One is that it is not intended to really be sold, only to be available for a discrete period of time so that articles will be written about it, such as this one, giving media exposure to both “brands.” In this case, that discrete period starts today, July 14, which is “ National Mac and Cheese Day,” a holiday often overlooked by popular media as well as the entire human population.
Okay? But you didn’t answer my question: Why? Unlike other Van Leeuwen ice creams, though, which may go on to list ingredients like “lemon zest” and “geranium water,” Kraft Macaroni and Cheese™ ice cream contains real “ Kraft cheese sauce mix.” Like other Van Leeuwen ice creams, the Kraft Macaroni and Cheese flavor contains cream, milk, cane sugar, and egg yolks. Kraft enlisted Van Leeuwen to make an ice cream that captures the mac and cheese experience. So it’s ice cream that tastes like mac and cheese? Why?
How? Why? We have answers to all of your most pressing questions: The stunt was the world’s most blatant attention grab, the kind of what-the-fuck-is-this food at which Taco Bell used to excel. What is ice cream? What are noodles? What are small pouches of dehydrated cheese?
On Tuesday, July 13, 2021, Brooklyn artisanal ice-cream maker Van Leeuwen - famous for flavors like “Earl Grey” and “Sicilian Pistachio” - announced its newest variety: Kraft Macaroni and Cheese, developed in collaboration with the boxed-noodle masters at Kraft Heinz.
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